EYE LEVEL, camera at 1.6m, lens axis perfectly horizontal, standing where an ordinary passer-by would stand about 4 metres away. Neutral, undramatic, the way you would actually see it.
Scene: a small neighbourhood dry-cleaner's shop on a Korean back alley in late afternoon. A blue roller shutter half up, a hand-painted signboard, three potted plants beside the door, a black bicycle with a wire basket leaning on the wall, a plastic laundry basket of folded clothes on a low stool. The owner, a man in his 50s in a grey short-sleeved shirt and dark trousers with a tape measure round his neck, stands in the doorway with his hands at his sides. Warm low sun from the left, long shadows across cracked concrete, tangled overhead wires, a rusted air-conditioning unit on the wall. Real documentary photography. No real company logo, no real brand name.