A Korean rice cake shop display in the morning: wooden trays and glass cases packed with colourful tteok — layered rainbow rice cake in pink, yellow, green and purple stripes, glossy honey-filled kkultteok in pink, white and green, half-moon songpyeon in five colours, mugwort-green injeolmi, rice cakes coated in bright yellow and red bean powder — arranged in neat rows by colour. Steam rising from a fresh steamer at the back, a woman's hands in plastic gloves setting down one more tray. Warm bright light, NOT muted. Maximum saturation, appetising. Price cards are blank. No text, no letters, no logos.